Google Digital Unlocked Final Exam Answer 2020

Answers to all possible Google Digital Garage / Unlocked Certification Final Exam questions. Save your time and become Google Digital Garage Certified easily.

What should be the first step of a structured SEO plan?

Identifying your ad budget

Buying an analytics software

Setting up your presence on social media sites

Keyword research

When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

Social media following

Bid value

Domain authority

Average number of visitors to the company's website

Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

Long-hair keywords

Long-tail keywords

High-relevance keywords

Top-tail keywords

Which of the following would be an ideal goal for an SEO plan?

Increasing social media likes and follows

Increasing how many relevant people visit your website

Showing your website to as many people as possible

Being in first place in SERP for any keyword

Which of the following page titles would be most suitable for a website page describing a store's return policy?

How to Send Stuff Back

[Company Name's] Return Policy

Return Policy

Company Policies

Which of the following is a good way to get other websites to link to your site?

Keep linking to them until they link to you

Send them emails until they link to you

Building relationships with similar sites

When expanding a business internationally, which of the following is most important to provide on your website?

Products and delivery details in the correct currency

Time and dates written in the local format

Exchange rate information

Free giveaways for local customers

Search engine marketing can also be called what?

Pay-per-click advertising

Organic advertising

Search box marketing

One-click advertising

In an SEM auction, your Quality Score is based on which aspect of your ad?

Bid

Relevance

Wit

Length

Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it.

Auction

Website

Keyword

Advert

What should your search ad have in order to promote more clicks?

A call to action

A catchy headline

A close-up photo

A social media link

Which of the following is a benefit of using relevant ads and landing pages?

Increased cost for ad placements

Higher ad positions on the search results page

Higher cost per clicks on your ads

Ads that will ensure more purchases

When it comes to search ads, which description best describes 'negative keywords'?

Keywords with no association to your site

Keywords with a poor search volume

Keywords that are excluded from a campaign

Keywords that are typed incorrectly

Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Exact Match

Random Match

Direct match

Close match

What can conversion tracking in search help you measure?

How many transactions are completed on your site overall

How many people click on your SEM ad and end up browsing your site

How many people visiting your site from a search ad end up completing a purchase

How many customers your ad has converted into brand ambassadors

How can you improve a business's visibility to people located near you geographically?

Translate your website into at least two more languages

Offer free phone support during business hours

Ensure you have good analytics on your website

Make sure your phone number, address and business hours are easy to find

Which of the following is an example of a local search?

"bike shop near me"

"bike shop in UK"

"local bicycle shop"

"bike shops"

Which of the following is a benefit of registering your business in online local listings?

Discounted pricing on your search advertising campaigns

Increased likelihood of being discovered through search engines

More mentions on social media platforms

Guaranteed sales to local customers

Which three pieces of information are essential to include first in your local directory listing?

Business address, website, telephone numbers

Business name, business address, telephone numbers

Website, telephone numbers, email address

Business name, email address, website

Which of the following factors help search engines determine if your business is local?

Location details on the website, quality content and how mobile friendly the website is

Location details on the website, list of shops local to you and a contact form

Quality content, list of local suppliers and location details

Location GPS tags on photos, quality content and how mobile friendly the website is

When looking to attract a local audience, why it is important to optimise your website and content for mobile users?

Because local users tend to use their mobile devices when they're out of the house

Because mobiles will replace desktop computers

Because all online users browse on mobile devices these days

Because marketing for mobile is more cost effective

Which of the following can help you gain visibility in search engines?

Adding relevant content that highlights the location of your business

Including your address on your Twitter account

Optimising your site for desktop devices only

Adding a list of shops local to you on your website

Which of the following can businesses achieve by using social media?

Attract new audiences

Build a good reputation with customers

Meet sales goals

Increase traffic to their website

Fill in the blank: Businesses should focus on social media platforms with _______.

The biggest reputation

The most expected engagement

A relevant audience

The most users

Which of the following is an example of a social media goal?

Acquire genuine reviews on products

Drive more traffic to your store

Develop one-way communication with customers

Mimic your competition's approach

Which details should you look to include on a business profile page on social media?

Details about the CEO

Link to a local listing site you're on

Description of the business

Cost of products and services

A robust social media plan includes which of the following?

A list of content that mimics competitor content

All of your online business goals

A long-term schedule identifying when to post content

A list of friends who can post on the accounts

What is the best way to put your social content in front of people who don't already follow you?

Increase your email marketing campaigns

Ask people to share your content to their networks

Use paid promotion to reach new audiences

Put links to your social on your website

What can social media analytics tools help you measure when assessing campaign results?

Whether the campaign was more successful than your competitors

Whether the visitors liked the social campaigns or not

Whether a visitor called the store after seeing a social post

Whether the visitor clicked on a paid ad or organic listing

Which of the following is a pitfall when using social media for business?

2-way conversation with customers

Not being present on every social media platform

Not having the resources to respond to comments and questions in a timely manner

Spending too much time reviewing social media analytics

When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?

Redesign your website colour scheme

Optimise your site

Create a mobile app

Shorten your website content

What does responsive design mean?

Your visitors can manually adjust the size of your website

Your website will adapt to suit whichever device it is being viewed on

Your customers can provide feedback on the design of your site

Your website will respond to clicks faster

When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?

Short content and fewer images

Performance and usability

Usability and short content

Less video content

What can a business use to send messages to users who have already downloaded their app?

Text messages

Pull notifications

Push notifications

Email notifications

When considering how mobile users will search for your business, which types of keywords should you focus on?

Long tail keywords

Shorter keywords and phrases

Longer keywords and phrases

Exact match keywords

Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

The business has a mobile app instead of a website

The site include business phone numbers

The site works on different mobile devices

The site does not include any videos so it loads quickly

Which of the following can be used to target an audience when using some social media ads?

People's names

People's address

People's pet names

People's relationship status